24 posts
since 2024
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Notes on media, audiences and building things
· 1 min
Turn any font into a variable one
I made a small but really handy tool for anyone who works with fonts but isn't a type designer
· 1 min
Why it's worth making content in English?
"The Baka!" has unexpectedly become a source of curious observations and surprising discoveries
· 2 min
About new YouTube features
Yesterday YouTube announced several new features for creators. Two of them are pretty obvious and expected, but the third one raises questions.
· 2 min
Brand as a mosaic
The feed is non-linear, so the brand has to be too
· 2 min
What is project graphomania?
I'm afraid of becoming a graphomaniac. But not in terms of writing (although sometimes that too), but in terms of projects. Let me explain
· 2 min
Taste matter
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste
· 2 min
Don't like something? Must be AI
Lately I've noticed a new trend: people see AI everywhere. And that's a problem
· 3 min
Fun little projects, and the shrinking gap between idea and execution
Three years of making shows about AI, and one bot built in an afternoon for five friends. The gap between an idea and its execution is closing — so the question changes.
· 2 min
YouTube changed what a view is
From late August any play counts as a view. Counters grew 2–3x overnight, and the old metric is now buried in analytics. Who wins?
· 15 min
How I built a custom podcast website in 11 days, with AI and no coding
Six years of a podcast lived inside social networks where nobody could find them. I built a site with a full archive and an anime catalogue, with Claude Code, having last written code in seventh grade. Here's how it went, what broke and what it cost.
· 1 min
Special projects are coming back
Interactive longreads used to need a newsroom. Now one person with vibe coding can build them — and the niche ideas are the exciting part.
· 2 min
The therapy of failure
A taxi driver, a football kit, and why admitting you're not good at something makes people like you more.
· 1 min
Three quick facts about vibe coding
It works. It's addictive. It takes time and effort.
· 2 min
What if it's actually easy?
Dentist, visa, subscriptions: the chores that make up life as an immigrant. One question from Oliver Burkeman that helps.
· 2 min
There is no such thing as a bullshit job
Graeber's idea was annoying seven years ago. With AI in the picture it's harmful: by his formula, almost all human work is already bullshit.
· 2 min
Why counting podcasts no longer makes sense
About 40% of new podcasts are now AI-generated, so the number of launches no longer says anything about the health of the industry.
· 2 min
What is a podcast?
The old argument about RSS is dead. A podcast now has to live everywhere, in a different format for every platform. Welcome to the liquid era.
· 1 min
The unanswered questions
A good topic and a catchy headline get attention. To keep it, you need a puzzle.
· 2 min
It's not about quality, it's about recognition
Every student at a pitch event used AI for their cover art. The ones that looked AI-made put me off — and the reason says something about how we value work.
· 2 min
The tyranny of purpose
Freelancers with their own projects never have free time, because every hour needs a reason. On learning to do things because — why not?
· 1 min
If you're starting with a blank page, you're already doing it wrong
Writing isn't the beginning of the process. It's the middle.
· 2 min
Content that sticks
People watch short videos and pay for long ones. On the difference between what entertains and what stays.
· 1 min
Stable part-time
Why the world needs stable part-time roles — three days a week, and not only in creative industries.
· 1 min
Views no longer follow followers
A chart from Kyra: creators averaging 100K views have anywhere from 26K to 1.4M followers. What replaces follower count as the thing that matters.