Ed Tsarionov

4 projects
2021 — now

Teaching & talks

Courses, lectures, consulting — plus the interviews I've given about podcasting and media, gathered here too.

Consulting

  • 20+ clients
  • Indie authors and brands
  • Launches, repositioning, formats

I help people launch a podcast or fix one that isn't working — mostly independent creators, sometimes brands. Positioning and format, the production process, and what to do when a show has an audience but no growth.

  • T—J — Skhema«Схема»

    Client's words: listens grew by about 30% in the new season thanks to the shift to true crime and a new audience segment

  • Masonic Lodge (formerly Vyshka 5G)«Масонская лоджия»

    Renamed on my advice; several thousand community members; five years and counting

  • Sbermarket, Kontur

    Launch consulting for in-house podcasts

Teaching

  • ~100 students
  • 5 cohorts
  • HSE, Netology, Tolk

I teach podcasting and media more broadly — how a format is conceived and positioned, how scripts and interviews are built, how a show gets produced, and how a content team finds its audience. From a single guest lecture to a full curriculum for a university programme.

  • HSE UniversityВШЭ

    Professional programme, 3 cohorts, 2022–2024. Co-designed the curriculum for two of them

  • NetologyНетология

    Course "Podcasting: from idea to launch", 2021. Wrote my own lectures

  • TolkТолк

    2021. Wrote my own lectures

  • Guest lectures

    St Petersburg State University, MISIS — 2021. Mediazavr, a Russian content-management course — 2025

Talks

I talk about the podcast industry from the inside: how independent shows find their audience, what brands keep getting wrong about audio, and how small media teams build formats that last.

  • Global Media Forum — Deutsche Welle, Bonn

    Programme participant, 2025

  • Surovy Piterskiy SMM«Суровый Питерский SMM»

    Speaker, 2021Read(in Russian)

  • Vmeste Media«Вместе медиа»

    Speaker, 2021

Other work

  • Where podcasting is now, and whether to start one in 2026 — Money on Sound

    2026 · IntervieweeListen(in Russian)

  • What is happening in podcasting in early 2021 — Marketing & Reality

    2021 · IntervieweeListen(in Russian)

  • Podcasts.ru on podcasts, ad-tech and balancing each other — The Art of Being Wrong

    2021 · IntervieweeListen(in Russian)

  • What is happening with podcast advertising — AdIndex

    2022 · IntervieweeRead(in Russian)

  • Why businesses need podcasts — SETTERS

    2022 · Interviewee, newsletter

  • The podcast industry in 2021 — Bogema & Marketing

    2021 · IntervieweeListen(in Russian)

  • Who listens to podcasts in Russian, and where — RBC Trends

    2021 · IntervieweeRead(in Russian)

  • Five questions for Eduard Tsarionov — Tekhnika Rechi

    2021 · IntervieweeRead(in Russian)

  • How to get featured on podcasts.ru — Podster

    2022 · IntervieweeListen(in Russian)

  • Kidults and podcasts — 2x2

    2021 · IntervieweeListen(in Russian)

  • How the only Russian-language media about podcasts works — Delovoy Peterburg

    2022 · IntervieweeListen(in Russian)