Ed Tsarionov

4 projects
2019 — now

Media & community

The work around the shows rather than inside them: an industry publication, a festival, partnerships for a radio platform, and a 200,000-strong audience built one format at a time.

Radio Sakharov — cover

2023 — 2026 · Partnership manager, producer

Radio Sakharov

Радио Сахаров

  • 60+ partner podcasts
  • Broadcast to 7M households
  • 40k YouTube subscribers

An internet radio station and podcast platform for people who value intellectual freedom. I brought in the partner shows, ran joint projects with the leading studios and produced the platform's own podcasts.

Podcasts.ru — cover

2020 — now · Co-founder; editor-in-chief 2020 — 2023

Podcasts.ru

  • The only media outlet about podcasting in Russian
  • Runet Prize 2024
  • Industry chat of 1,000+ people

The trade publication for the Russian podcast industry — news, market research, a job board, a studio database and live pitching sessions for new shows.

Baka! audience — cover

2019 — now · Growth, distribution, community

Baka! audience

  • 120k on TikTok
  • 200k+ followers in total
  • 200k views a month in Russian, 70–100k in English

I grew the show's audience to 200,000 people across TikTok, YouTube, Telegram and Instagram — repackaging every piece of work into the format each platform wants, getting featured in podcast apps, and partnering with the companies that bring anime to Russian cinemas.

SLYSH podcast festival — cover

2020 — 2021 · Co-organiser

SLYSH podcast festival

Фестиваль «СЛЫШ»

  • 200+ speakers
  • 50k+ viewers
  • 83 hours of programme

Russia's first online podcast festival, held twice — 32 hours of programme in 2020 and 51 in 2021 — with speakers from around the world and pitching sessions for new shows. Nominated for the Timepad Awards 2020.